Using theory-based messages to motivate U.S. pregnant women to prevent cytomegalovirus infection: results from formative research

Using theory-based messages to motivate U.S. pregnant women to prevent cytomegalovirus infection: results from formative research

An estimated 1 in 150 infants is born each year with congenital cytomegalovirus (CMV); nearly 1 in 750 suffers permanent disabilities. Congenital CMV is the result of a pregnant woman becoming infected with CM…